Features
What's actually inside.
Skip the marketing speak. Here's what the app does, organized the way you'd encounter it.
Collection
Get to 5 reviews fast - then 50.
The hardest review to collect is the first. We treat supply as the actual product:
- Post-purchase email with the merchant's branding and one-click in-email star rating.
- SMS fallback for non-responders - 98% open rate vs 20% on email.
- AI-assisted timing - sends after delivery is confirmed, not after order is placed.
- Optional photo-review incentive (auto-discount code for verified-buyer reviews with a photo).
Storefront widgets
Six widget presets. All themable.
Inherits your theme's color, type, and radius first - falls back to brand defaults only when needed.
- Classic - friendly Judge.me-style density.
- Card - bordered cards with soft shadow.
- Minimal - generous whitespace, Notion-feel.
- Magazine - editorial serif heads, asymmetric rhythm.
- Compact - small footprint for dense PDPs.
- Visual - photo-forward pastel cards.
Moderation queue
A queue you'll actually open.
Built like Linear: dense data, fast keyboard shortcuts, instant filters, no loading spinners.
- Bulk publish / hide / spam / delete via checkbox + keyboard.
- AI spam flagging filters obvious junk before it hits your inbox.
- AI sentiment tags every review (positive / neutral / negative).
- Photo thumbnails in the list - no clicking through to see what got uploaded.
AI
Quiet leverage, no sparkles.
AI is plumbing. We don't ask you to admire it; we just make the work go faster.
- AI reply drafts - sounds like you, edit before sending.
- AI review summaries - "What customers say" card at the top of the widget.
- AI sentiment + spam flagging on every incoming review.
- Powered by Claude (Anthropic) - your data is never used for model training.
Brand control
Emails that look like you sent them.
The customer never sees a Review Tomato logo in their inbox. They see yours.
- Merchant logo + color drives every email - auto-detected from your Shopify store.
- Sender authentication (Resend Domains API) walks you through DNS in 60 seconds.
- 8 lifecycle templates: request, reminder, thank-you, photo-incentive, reward, Q&A, reply notification.
- Optional 'Powered by Review Tomato' footer - off by default on paid plans.
Migration
Bring reviews from anywhere.
Switching review apps is supposed to be painful. We made it not.
- Judge.me - CSV with all photos, ratings, dates, verified-buyer status.
- Loox - handles their nested photo schema; preserves UGC.
- Yotpo - bulk export -> upload -> done.
- Stamped, Okendo, Junip - generic CSV import handles all three.
Analytics
The numbers that matter, not the numbers we can show.
Three dashboards: collection rate over time, conversion impact (PDPs with widget vs without), AI insight summary.
- Reviews collected per week - track ramp.
- Conversion lift estimate - A/B comparison for stores ≥ 1000 sessions/day.
- Top phrases from reviews this month - what customers love + complain about.
- Plan-tier visualization - see your usage vs your limit.